Hold The Standard Podcast

PODCAST: Christina Ramirez Went from Whole Food Team Member to CEO of a Global Brand

In this episode of Hold The Standard Podcast, I sat down with entrepreneur Christina Ramirez for a deeply human conversation about what it takes to create something out of nothing.

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Everything Has Changed, Still DEUCE Remains

When I took the photo above, I felt like I was on top of the world. Remarkable people (like the ones in the photo) would pilgrimage to the gym as

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FREE! More Than 2,000 Coaches Have Learned Our Coaching Process

Did you know that DEUCE Gym is secretly developing coaches all around the world? That’s right, we have a specific process for developing coaches based on the principles of Deliberate

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Is Poetry Dead in 2025?

Could you guess the most commonly shared poem on this website? Rudyard Kipling’s “If” has been a staple read to revisit in my life and I recently read it to

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Santa Claus, the Easter Bunny, and Theoretical Leadership

One of the biggest punchlines in humanity is the monumental divide between understanding theory and experiencing it. Leadership comes to mind as one of the most classic cases.  There are

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