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Trending now: Technicians
The other day I got hung up on the word arbitrary. I know that’s weird, but stay with me. I started questioning the upside (if any) of random examples. Like, when …
[PRO SHOP] Strap Up, DEUCE Style
Our latest drop is a Hold the Standard strength kit. The accessory line-up includes knee sleeves, wrist wraps, and even grips. You can squat heavy, press weight, and kip your heart out …
Can You Lose with the Best?
With a minute and twelve seconds left on the clock, the fate of the San Francisco 49ers was all but sealed. They would lose to the Kansas City Chiefs in …
A Friend Tags Along in February
Did you know that for the month of February you can bring an accountability buddy along with you to all DEUCE Gym locations? It’s ‘Accountability Buddy’ Month! What this means …
Hack-a-Shaq & a Strengths Focus Fallacy
“Focus on your strengths,” right? There’s a whole business consultancy, airport-book-store racket out there encouraging people to learn their strengths and to double down on them. It’s sells, too, because …