Blog
On Sucker Free Newness
As a kid I paid attention to cars much more than the average person. It was a specific interest of mine. I’d notice and keep track of cars in my …
Industry Redundantly Leaves No Stone Unturned
Not to completely downplay what we do, training isn’t complicated. Jane Fonda, Tae Bo, Jazzercise, Slow Training, P90X, Spin, the Bow Flex, Water Aerobics, the Shake Weight, Jogging, the NordicTrac, …
When Maxims Don’t Help
Do you ever notice that the books get written after the war? That’s because when you’re fighting for your life, you’re too busy with the immediacy of the task for book writing. …
Awareness works, but only as much as you do
We generally speak about self-awareness in a positive way. For good reason; a heightened consciousness for who we are – including what we say, what we do, and how we …
The Digital Future for DEUCE
The COVID-19 crisis gutted the fitness industry and in an effort to bring performance training in a new context, we rolled out two new training initiatives that would make the …