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Industry Redundantly Leaves No Stone Unturned

Not to completely downplay what we do, training isn’t complicated. Jane Fonda, Tae Bo, Jazzercise, Slow Training, P90X, Spin, the Bow Flex, Water Aerobics, the Shake Weight, Jogging, the NordicTrac,

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When Maxims Don’t Help

Do you ever notice that the books get written after the war? That’s because when you’re fighting for your life, you’re too busy with the immediacy of the task for book writing.

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Awareness works, but only as much as you do

We generally speak about self-awareness in a positive way. For good reason; a heightened consciousness for who we are – including what we say, what we do, and how we

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The Digital Future for DEUCE

The COVID-19 crisis gutted the fitness industry and in an effort to bring performance training in a new context, we rolled out two new training initiatives that would make the

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Small Details are Sexy

Here’s the thing. The difference between moving great and just moving OK isn’t that much, especially to the naked eye. A mediocre execution of the hang power clean gets the job done,

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