Blog
Life is (Still) More Dangerous than the Gym
When I heard the message said in sincerity, I knew the fight against the negative connotations associated with strength training was far from over. The other day I heard a …
The Grass is Green. (Period.)
Competition is a beautiful thing. It creates a sense of urgency and helps us leverage attention and focus towards heightened levels of engagement. True story, I love it so much …
The Entrepreneur Who Tells Everyone to Quit
I once had lunch with a respected fitness industry leader. In our conversation, he mentioned that lots of people aspired to pursue a similar path as he in business. He …
PRO SHOP: Timeless DEUCE Crewneck
The subtle, but powerful monochrome DEUCE crewneck is ready to be a staple in your rotation for a long time. This embroidered piece will only get better over time with …
Longview: the Sign of Prosperity
Ready to feel like you’re living in the lap of luxury? Watch this. If you’ve ever had the ability to think about the long term future, you’re enjoying a definitive …