Logan Gelbrich

Born in Santa Monica, Logan feels right at home coaching at DEUCE Gym. With a background in collegiate (University of San Diego) and professional (San Diego Padres) baseball, Logan is used to high performance, heavy workloads, and accountability. Luckily, Logan was blessed enough to work with world renowned strength and conditioning coaches, sports psychologists, and nutritionists during his career. It’s during this time that the seeds were sown for the belief system that led him to both the CrossFit Games and Strongman Nationals. These experiences guide his coaching today. Forever a “student of the game,” Logan is always looking to strengthen and question his understanding of humans. Today his work includes his best selling book, Going Right: A Logical Justification for Pursuing Your Dreams, and diverse offerings of education in leadership and group dynamics via the 'Hold the Standard' Summit, online education, and consultancy.

SPOILER ALERT! Today Doesn’t Matter

Please excuse the nihilistic approach, but it’s true. Well, it’s not that today’s training doesn’t matter completely, it just only matters in the context of the days around it. Why,

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The Danger in Identifying as “Fit”

There’s one surprising mentality that ends horribly at the gym. After nearly 15 years of doing this, I find that students who identify as fit people are uniquely positioned for

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Space Available: Strongman 101

How many times in life can you look back and say, “Wow! I did that!” Strongman 101 might be the most remarkable training experience in Los Angeles. Not only is

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Your Goal Isn’t Going to Come as Advertised

When I was new to coaching, I heard someone I admire give a sobering insight about the profession. He said, “If you become a coach, you’re going to coach the

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Baserunning, Business, and the Power of Conviction

I barely know the rules of football, but I’d bet the gridiron punishes half stepping, too. I know for certain that in baseball, it’s a certified truth that making the

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