Logan Gelbrich

Born in Santa Monica, Logan feels right at home coaching at DEUCE Gym. With a background in collegiate (University of San Diego) and professional (San Diego Padres) baseball, Logan is used to high performance, heavy workloads, and accountability. Luckily, Logan was blessed enough to work with world renowned strength and conditioning coaches, sports psychologists, and nutritionists during his career. It’s during this time that the seeds were sown for the belief system that led him to both the CrossFit Games and Strongman Nationals. These experiences guide his coaching today. Forever a “student of the game,” Logan is always looking to strengthen and question his understanding of humans. Today his work includes his best selling book, Going Right: A Logical Justification for Pursuing Your Dreams, and diverse offerings of education in leadership and group dynamics via the 'Hold the Standard' Summit, online education, and consultancy.

Bathing in Make Believe

I’ll never forget during the buildout of our Venice Beach location all the coaches did a lunchtime workout. The idea was to break up all the painting, construction, and odds

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Time Has No Substitute

I was recently promoted to a new belt in Brazilian jiu-jitsu. Like most tests or milestones, it’s more symbolic than anything. After all, are you unfit to drive the day

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Pretend Rebels Vs. Real Rebels

There’s a pirate motif around here if you haven’t noticed. As Steve Jobs said, we also like to ask, “Why join the navy when you can be a pirate?”  Everyone

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The (Fitness) Cart Before the Horse

It was maybe our third year in business when I had an Intro Session I’d never forget. I met with an eager young man curious about joining the gym and

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Is Intensity a Way Out?

I’m often advocating away from intensity for intensity’s sake. Chances are if you and I are in a conversation, you don’t need to be told that hard work is important.

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