Logan Gelbrich

Born in Santa Monica, Logan feels right at home coaching at DEUCE Gym. With a background in collegiate (University of San Diego) and professional (San Diego Padres) baseball, Logan is used to high performance, heavy workloads, and accountability. Luckily, Logan was blessed enough to work with world renowned strength and conditioning coaches, sports psychologists, and nutritionists during his career. It’s during this time that the seeds were sown for the belief system that led him to both the CrossFit Games and Strongman Nationals. These experiences guide his coaching today. Forever a “student of the game,” Logan is always looking to strengthen and question his understanding of humans. Today his work includes his best selling book, Going Right: A Logical Justification for Pursuing Your Dreams, and diverse offerings of education in leadership and group dynamics via the 'Hold the Standard' Summit, online education, and consultancy.

Professor Rivetti’s Body Proximity Theory

When I was in college, most business majors rushed to get into Professor Rivetti’s finance classes because he was funny and he presented his material in a way that felt

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Specificity in Communication: a Superpower

Like anything, when it comes to asking questions, there’s the good, bad, and everything in between. One specific thing you can steal from me today is a simple observation: The

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Context is King: the Hidden Story Behind “Searching for Sugar Man”

The late designer, Virgil Abloh, once offered the power of context as he held a tin can in his hand. According to him, this object would mostly be viewed as

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Is how you do one thing, how you do everything?

The short answer is “No.” That being said, it’d be helpful if you did in the gym, at least. There are plenty of things that some people do well while

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Integrity is Not Morality (and, What That Means for You)

Do you associate the word integrity with morality? If so, I want to convince you to stop that all together. Hear me out.  What if the big “I” word had

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