Logan Gelbrich

Born in Santa Monica, Logan feels right at home coaching at DEUCE Gym. With a background in collegiate (University of San Diego) and professional (San Diego Padres) baseball, Logan is used to high performance, heavy workloads, and accountability. Luckily, Logan was blessed enough to work with world renowned strength and conditioning coaches, sports psychologists, and nutritionists during his career. It’s during this time that the seeds were sown for the belief system that led him to both the CrossFit Games and Strongman Nationals. These experiences guide his coaching today. Forever a “student of the game,” Logan is always looking to strengthen and question his understanding of humans. Today his work includes his best selling book, Going Right: A Logical Justification for Pursuing Your Dreams, and diverse offerings of education in leadership and group dynamics via the 'Hold the Standard' Summit, online education, and consultancy.

Conqueror Not Yet a King

There are few conquerors more notable than Alexander the Great. With much of the world under his conquest, Alexander famously met a sage opponent in King Porus. Before battle, King

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New Sauna Gear Has Arrived!

The sauna can fry your hair. But, it doesn’t have to. Pros choose to protect their hair with a sauna hat. That’s why we’ve reintroduced the Breath + Exposure sauna

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Maslow’s Unfinished Idea, Esalen, and a Garage Gym in Venice

What do the brilliant minds of Ansel Adams, Carl Rogers, Ida Rolf, Joseph Campbell, and Abraham Maslow have in common? It’s actually the same exact thing that Auldus Huxley, Alan

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DEUCE Partnership Allows Insurance to Cover Gym Dues

We are thrilled to announce a partnership with FitOn Health, who with the help of Sharecare is making physical fitness a priority for health care providers.  LAPD and LAFD are

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World Famous Leadership Summit Returns to Los Angeles

We’ve been around the world and back twice and now (for the first time ever) the Hold the Standard™ Summit is coming back home to Los Angeles April 6th and

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