Logan Gelbrich

Born in Santa Monica, Logan feels right at home coaching at DEUCE Gym. With a background in collegiate (University of San Diego) and professional (San Diego Padres) baseball, Logan is used to high performance, heavy workloads, and accountability. Luckily, Logan was blessed enough to work with world renowned strength and conditioning coaches, sports psychologists, and nutritionists during his career. It’s during this time that the seeds were sown for the belief system that led him to both the CrossFit Games and Strongman Nationals. These experiences guide his coaching today. Forever a “student of the game,” Logan is always looking to strengthen and question his understanding of humans. Today his work includes his best selling book, Going Right: A Logical Justification for Pursuing Your Dreams, and diverse offerings of education in leadership and group dynamics via the 'Hold the Standard' Summit, online education, and consultancy.

PODCAST: Prolific Brazilian Photographer, Vava Ribiero, Understands Life Through Art

 In this episode of the Hold The Standard Podcast, I welcome renowned photographer and creative explorer Vava Ribeiro for a conversation that blurs the lines between art, discipline, and identity.

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Test Your Rules

The first time I learned about Rick Rubin was during a behind the scenes feature on the making of Jay Z’s 99 Problems music video. The bearded white guy in

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Advice No One is Giving: Addition by Subtraction

Your social media feed (and your ego) is begging you to do more. “Add this to your morning routine!” And, the solutions to most every desirable goal is to do

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PODCAST: Tex McQuilkin on Advancing Leadership Outside of the Gym

In this episode of the Hold The Standard Podcast, host Logan Gelbrich sits down with performance coach and educator Tex McQuilkin for a sharp and deeply personal conversation on what

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DEUCE Apparel Meet Vintage

Every year, humans produce 92 million tons of textile waste thanks to the apparel industry. One of my jobs at DEUCE is producing our apparel and it’s always been our

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