Logan Gelbrich

Born in Santa Monica, Logan feels right at home coaching at DEUCE Gym. With a background in collegiate (University of San Diego) and professional (San Diego Padres) baseball, Logan is used to high performance, heavy workloads, and accountability. Luckily, Logan was blessed enough to work with world renowned strength and conditioning coaches, sports psychologists, and nutritionists during his career. It’s during this time that the seeds were sown for the belief system that led him to both the CrossFit Games and Strongman Nationals. These experiences guide his coaching today. Forever a “student of the game,” Logan is always looking to strengthen and question his understanding of humans. Today his work includes his best selling book, Going Right: A Logical Justification for Pursuing Your Dreams, and diverse offerings of education in leadership and group dynamics via the 'Hold the Standard' Summit, online education, and consultancy.

The Fantastical Case of “Empty Reps”

One of the biggest lies in the human experience is that hard work will get you what you want. As a massive fan of hard work, effort, “reps,” and the

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Social Bonds: An Insurance Policy of a Lifetime

Let’s call it what it is. You can train at a gym or alone. You can eat Paleo, perfect macros, Pescatarian, Vegan, or follow the Mediterranean diet. You can train

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Cold Hard Steel vs. (a Persistent) Man

It must have weighed four hundred pounds. Plenty of barbells end up weighing that much around here, but this was dense, cold, thick, steel. Weight feels different when it’s dense. 

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Espresso Party, Soft Launch Saturday

We’re casting all roles. Yup, that means the wall flowers, social butterflies, worker outers, and the Irish Goodbye’ers. Join us Saturday from 8:00am to 11:00am for an intimate coffee hang!

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A Stoic, a Taoist, and a Christian Walk into a Bar..

You’re not going to believe this. All three of them passionately were in agreement! Yup, that’s the punchline. What did they agree upon, you ask? We’re all lacking control.  The

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