Logan Gelbrich

Born in Santa Monica, Logan feels right at home coaching at DEUCE Gym. With a background in collegiate (University of San Diego) and professional (San Diego Padres) baseball, Logan is used to high performance, heavy workloads, and accountability. Luckily, Logan was blessed enough to work with world renowned strength and conditioning coaches, sports psychologists, and nutritionists during his career. It’s during this time that the seeds were sown for the belief system that led him to both the CrossFit Games and Strongman Nationals. These experiences guide his coaching today. Forever a “student of the game,” Logan is always looking to strengthen and question his understanding of humans. Today his work includes his best selling book, Going Right: A Logical Justification for Pursuing Your Dreams, and diverse offerings of education in leadership and group dynamics via the 'Hold the Standard' Summit, online education, and consultancy.

Embodiment: The True Role of a Fitness Professional

Craft based careers fail in this way often. It cannot simply be reduced to the craft. Period. The true expression of the role, especially in fitness, is a more complex,

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The Ice Bath Benefit No One is Talking About

Few things have taken the health world by storm like the popularity of ice baths and cold plunges. Like many generally positive health activities, the list of benefits is long.

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This Cannot Be Experienced in Isolation

Look at the photo above. I haven’t asked him, but let’s assume the gentleman on the right, Zander, had a wonderful training session. Let’s say 1) he enjoyed it and

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Why Does Time “Speed Up” as We Age?

How do you tell someone you’re over 35 without telling someone you’re over 35? Well, you can start by saying things like, “How is it already August?!” It turns out

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The Fantastical Case of “Empty Reps”

One of the biggest lies in the human experience is that hard work will get you what you want. As a massive fan of hard work, effort, “reps,” and the

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