Logan Gelbrich

Born in Santa Monica, Logan feels right at home coaching at DEUCE Gym. With a background in collegiate (University of San Diego) and professional (San Diego Padres) baseball, Logan is used to high performance, heavy workloads, and accountability. Luckily, Logan was blessed enough to work with world renowned strength and conditioning coaches, sports psychologists, and nutritionists during his career. It’s during this time that the seeds were sown for the belief system that led him to both the CrossFit Games and Strongman Nationals. These experiences guide his coaching today. Forever a “student of the game,” Logan is always looking to strengthen and question his understanding of humans. Today his work includes his best selling book, Going Right: A Logical Justification for Pursuing Your Dreams, and diverse offerings of education in leadership and group dynamics via the 'Hold the Standard' Summit, online education, and consultancy.

DEUCE Adds New Playlist to the Mix

When music gets stale, life feels less vibrant and fun. That’s why you need the ‘new music’ people in your life to keep things fresh, so we made you a

Read the Blog

TONIGHT: Welcome Party Greets Event Participants, Community

Join us tonight for the 2024 Lift Run Hang ‘Welcome Party’ and grand opening of STR/KE MVMNT Venice. The gathering will take place at 104 Lincoln Blvd. from 4:00-8:00pm.  This

Read the Blog

Selling Commitment in America’s Most Non-Committal City

If you ask someone from Los Angeles this question, I’ll bet you $1000 that you know the answer: “Want to come to dinner next Thursday?” Maybe.  Welcome to Non-Commitment Nation

Read the Blog

The Woman Who Skipped Steps and Succeeded (Until She Didn’t)

Most “dad advice” type maxims will insinuate that you can’t skip steps, right? Well, of course you can. I remember one of the most bastardized-CrossFit things I’d seen as a

Read the Blog

Secret Members-Only Newsletter Helps Lonely Leaders

Most leaders are suffering in silence. But, this isn’t just cumbaya, either. Most leaders are suffering from facing challenges that they don’t have the capacity to solve. Because of these

Read the Blog