WANTED DEAD or ALIVE: Fitness Shame Culture

It’s the same strategy that the financial planning industry, the medical industry, and countless other knowledge-based industries create value nefariously. These gatekeeping, jargon-filled labyrinths use the same trap to capture you with one word:

Confusion. 

Don’t you find it odd that you need to pay lawyers insane hourly rates in ten minute intervals to read things for you? I do. It’s the same reason that if you sat ten people down at a table and prompted them with, “What’s the best way to get fit?” that the room would soon sound like an altercation between a brigade of house cats. 

Systems, like fitness, that attribute authority to knowledge workers are ripe for this trap. It gets noisy and the only people who benefit from the confusion are the people the consumer gives their money to. 

Need evidence? Notice the correlation between those evangelizing complexity with high levels of institutional education and low levels of physical ability. Note those passionately shame other legitimate training methods have their own methods behind a paywall (and aren’t financially successful). 

We’ve always said fitness is simple. 

And, it is. When a fitness professional takes pride in sounding smart more than they take pride in affecting change, they are perpetuating the shame culture that exists in fitness. This shame culture that has you feeling confused, unequipped, and “behind” in your journey needs to die. 

And, we’re here to kill it.