Where’s the Line with Fun & Fitness?

This is a multi-billion dollar question. After all, the absolute bonfire of American money that we set ablaze each year engaging in a fitness industry that’s all but ineffective totals $265 billion each year. 

While there are numerous factors at play here, there are two opposing forces that are at the heart of nearly all of these transactions:

1. Millions of people want to look, feel, and/or perform better. 
2. The tried and true ways to do this aren’t necessarily “fun” by common standards. 

In fact, one might say that quality strength and conditioning isn’t fun at all in the conventional sense. It’s well dosed adversity that costs you money. This isn’t a blockbuster combo. This explains why it’s so lucrative for fit-looking, “authority” figures to build fairly successful businesses by falsely seeing training methods that entertain more than they create physiological adaptation. 

The science of great training is pretty straight forward.

All great methods facilitate progressive overload, which is why bootcamp, HIIT, cycling classes, etc all can’t work as a method. But, the art of great training for the general population is to reach an audience with great training that can hold the attention of the students. 

The art of great training is a bit more nuanced. 

Somewhere there is a line to walk in designing meaningful training and how much emphasis can be placed on fun. We’re confident there is a way to do both and maintain integrity. 

At DEUCE, we are conscious that we are walking this line with tender steps. While it’s not a slam dunk, we think that a skill-based perspective of movement allows us to present an array of movement in a way that drives real adaptation and in contextual enough to enjoy the hard work.