Key Gym Data: The Magic Number You Need to Hit

Frankly, I wouldn’t be pulling back the curtain on this business of gyms if it didn’t matter so much to the students. Believe it or not, there’s a certain amount of check-ins each month statistically that nearly guarantees your success. 

My friend and CEO of PushPress, Dan Uyemura, claimed the significance of the key stat after looking at millions of pieces of data across geographical regions, fitness types, gym sizes, and demographics. Below this number? Students don’t stick with training and miss their goals. Above this number? Students continue training at remarkably more sticky rates and a self-fulfilling prophecy ensues. What’s the magic number, you ask?

Twelve check-ins per month. 

That’s the sweet spot. If students can come three times per week or twelve times each month, the sky’s the limit for their development. As a student, you can read this two ways. One way is if you come a ton, be rest assured that anything above twelve times per month is a habit you can ride the rest of your life. The other way to look at it is that if you’re a one or two times per week person, you could be one small bump up away from an undefeated lifestyle. 

See you in the gym!