It’s Our 13th Birthday!

This is adolescence for DEUCE Gym. We’ve got plenty of life in us, but the past thirteen years have been nothing short of remarkable. It’s impossible to not reflect on our humble beginnings in the park, where we’d lug equipment and a whiteboard out to the grass twice a day for years before moving to 110 Lincoln. 

The bathroom was 800m away round trip. 

Today, we stand on the shoulders of giants who came before us. While some of our students are still here from our original days, most have moved on to new cities and new lives. DEUCE wouldn’t be here without them. 

Some highlights:

 

• Since our inception we’ve touched the lives of 10s of thousands of movers worldwide.
• We’ve been developing coaches since 2011 and DEUCE University has helped educate 2904 coaches worldwide in more than 13 countries.
• Our in-person training facilities serve both the Venice Beach and Hermosa Beach communities. 
• DEUCE is one-of-a-kind in its ability to provide our staff with salary, 100% coverage for PPO medical coverage, retirement, and optional psychotherapy. 
• In 2018, we built Los Angeles’ first Breath + Exposure facility open to the public. 
• In 2021, our [501(c)3] non-profit has provided empowered opportunities to 600+ justice system, housing, and substance impacted individuals. We’ve since added housing services and have had dramatic success with “lifers” at the end and after long term prison sentences. 
• Four years ago, we teamed up with STR/KE MVMNT to create the nations most fun, least serious fitness event on world-famous Muscle Beach. Movers of all levels travel from around the world for Lift Run Hang in the name of “weightlifting for pleasure.”
• DEUCE Garage in Venice announced this year the purchase of 110 & 104 Lincoln. This is the future home of the Hold the Standard™ Campus with key partners for a space of enriching adult development. 

 

The sign says, “motivated people only.” Instead we’ve got the most inquisitive, powerful, caring, and diverse people in the world — you’re everything. 

 

Thank you for trusting us. 

 

DEUCE Forever.