Muscle Beach Take Over Event Challenges Fitness Event Format

The 2nd Annual Lift Run Hang community fitness event once again broke the mold on what’s possible for a functional fitness event. The tongue-in-cheek event had three parts:

1. LIFT. A power position-only weightlifting meet with lighter weights and less sport standardization. 
2. RUN. The 2-mile scenic boardwalk run is the perfect meaningless distance. 
3. HANG. The mandatory third event is a beer garden social at LA’s oldest operating bar, The Townhouse. 

The collaboration event is a combined effort with DEUCE Gym and STR/KE MVMNT, a disruptive Vancouver based athletic shoe company with high value functional versatility and an inclusive aesthetic design. The glue for the multipart day were partnerships with Caveman Coffee who pioneered single estate nitro cold brew coffee on tap in the fitness space and Skyduster Beer, a local brewery with roots at DEUCE Gym. 

Not so serious, but it’s seriously fun.

If you’re unsure what the spirit of the event feels like, take a look and the winners of the trophies at the end of the day:

• Farthest Traveled: Sarah Mohr (Hamburg, Germany)
• Spirit of the Event: Alexis De la Isla
• Best Dressed: David Giglio
• 27th Best Lifter – Female: Hannah Yoho
• 27th Best Lifter – Male: Zander Thiele

One thing is for sure: don’t miss your chance in 2023! See you there!