DEUCE Thanksgiving Manifesto

**DEUCE will be closed Thursday and Friday. Classes resume Saturday**

As you read this sentence, you are likely immersed in a personal experience that is, at best, peculiar and, at worst, extremely difficult, even consequential. COVID-19 has been a double edge sword for the DEUCE family. On one hand, COVID-19 has been near fatal to businesses like ours and the industry in which we operate. We’ve been stretched beyond anything we could imagine. On the other hand, it’s difficult to point to another time in our history in which greater admiration, respect, and gratitude is due for you, the community, and all of the leaders on the DEUCE Staff alike.   

We’d like to recognize the high tide of gratitude in which we are currently bathing. With the most straight forward language possible, DEUCE would not exist without the gracious support from folks like you in the community. There is no relief fund or loan that couldn’t have kept us alive the way you all have. This cannot be underscored enough. You saved DEUCE Gym. 

Internally, there aren’t enough words in my limited vocabulary to describe what has happened behind the scenes. We decided to close the gyms ahead of any government mandate and attack the situation with an effort unknown to mankind. Our staff changed course on a dime to provide a new service that without question was a best effort. The staff didn’t sleep or slow down enough to recognize the reality of the world around them. This decisive action is specifically why we were able to build out two digital programs, import 40,000lbs of dumbbells from China, execute a unique digital social event each week, build out a new website, commit a certain percentage of revenues to social justice, and make time for continuing education so that we can coach you better. All this was done with a smile. To the staff across all three locations, I’m amazed by you every day. Thank you. 

If you’re so lucky as to experience this time of year with family and friends, we hope that you can receive some thanks and some credit from us, as well. We promise to show you an effort that will make you proud! 

Thank you.