Bearing the Weight of DEUCE Gym

We opted from the get go to make things hard for ourselves. The same is true for you, too, in fact. When we had those words painted in gold leaf above the garage door, “Hold the Standard,” it meant no time off. Ever. Furthermore, this burden of responsibility is only exasperated by our relentless efforts to share this with the world.

Sometimes they say that integrity is doing the right thing when no one is looking. Though that’s a helpful descriptor, I’ve got bad news if you’re at DEUCE Gym:

Everyone is always looking.

The good news is you all are doing a wonderful job of holding the standard. Sometimes it takes an event like the CrossFit Games Regionals to realize it but athletes, coaches, and gym owners are watching our every move. We asked for it, though, with the whole”Hold the Standard” thing and all. Luckily, they all seem to like what they see. Phew!

We (kind of) for the added burden, but with every air squat you perform and every word that comes out of your mouth, the world is expecting you to hold the standard. Don’t disappoint.

Logan Gelbrich

@functionalcoach