Short Term Works Anywhere Else but the Gym

I used to be much more sassy on the internet. After all, we don’t fly a pirate flag at DEUCE because we’re excited to conform to what’s happening in the health and fitness scene. One of the cheeky comments we made in our early social media days read:

“Have you tried committing to something?”

Harsh? Maybe. True? Absolutely. At the time it was a reaction to the drop-in culture gym model proposed by Sole Cycle’s business model and super charged by discount aggregators like ClassPass, etc. These models took a major problem in fitness (non-focused training that lacked commitment and progression) and repackaged it, put lipstick on it, and called it convenience. 

The lesson is only more important today. We constantly get people inquiring about the gym that one a one month commitment (which we don’t offer). There are so many shiny options in major US cities that it seems like fitness can be as non-committal as everything else in our lives, but the reality is the opposite is true. 

If you’re only going to join a gym for a month or try jiu jitsu for a month or take French lessons for a month, you’re better off not doing it at all. You deserve to, at least, commit to a length of time that will get you your desired outcome. In that case, short term won’t do.