los angles

Top Shelf Perspective

I once saw an incredible explanation of context and consumer perspective from a marketing point of view that I think can help us in the gym. The example was of

New DEUCE Location!

Nearly three and a half years ago, a movement started with this community. We kicked this snowball down the mountain and it’s been gaining speed, size, and momentum ever since.

Small Focus, Big Results

Imagine that how you perceive the scope of your responsibilities could improve your overall performance. News flash, folks. It can! I think we’d all agree that bigger responsibilities are inherently more