Need to Justify? Stop it!
Do you know that feeling when your actions are “justified?” It feels good, right? In that way, everyone wants to justify why things deviate from the plan. They’ll say, “Man, I …
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Caveman Coffee – WLC Week 1: Mindfulness
The Whole Life Challenge is underway. With 120 men and women making up Team DEUCE, the next eight weeks is going to be a great story of transformation and hard …
DEUCE Online Store Debut
We put our big boy pants on and are proud to announce an online shopping experience unmatched in the industry. You can now easily browse all of our signature DEUCE …
Weightlifting is not a crime
Our latest addition to the DEUCE Gym wardrobe will be a classic. The tees and tanks are simple and include our unique branding along with one simple statement: Weightlifting is …
Stop Trucking, Get on Pace
In the running world, there’s a term called “trucking” where the athlete has one gear. Whether it’s a short race, a long race, hilly, or otherwise, they’ll be trucking along …