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DEUCE Lifestyle: Coach Juan

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The job of a strength coach looks sexy, especially from a distance. Instagram makes things worse, because when you work full time at DEUCE Gym it looks fun. Make no mistake. It

Inviting in Accountability

I’ve often thought about the stark difference between the two seemingly identical situations. In one situation, a team member fails a task and in the other situation the team member

We Don’t Do Birthday Parties

I find that men and women can get extremely picky about what they don’t want to do in the gym. A common declaration is, “I don’t want to use the barbell” or