fitness

One Percent Responsibility

Consider the simple notion that you reading these words makes you a member of the fitness one percent. You could be brand new to the gym, or even just be

Praise Culture

I have severe weaknesses as a coach. One of those is a tendency to focus on the negative. I’m short on butt slaps and heavy on “Fix that!” comments. What’s

The DEUCE Tagline Decoded

Whether it’s the hand turned, 24 carrot gold painting or the hashtag on every post, you know our motto: “Hold the Standard.” It’s our fundamental promise and our expectation of