Crush Cancer Saturday
Crush Cancer 2014 is upon us! Join us this Saturday in the heart of Culver City for the 4th annual event to raise money for cancer research. DEUCE Gym has …
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The Problem with “I would, but I can’t”
Two main things come to mind when you say, “I would, but I can’t.” The first is simply that I don’t believe you. And, the second is that though I …
Rules are Easy, The Nordstrom Way Isn’t
It’s human nature to seek comfort. By now you’ve heard me harp on embracing tougher paths whether for virtue, desirable outcome, or otherwise. I’d argue this is why we like rules. …
Top Shelf Perspective
I once saw an incredible explanation of context and consumer perspective from a marketing point of view that I think can help us in the gym. The example was of …
New DEUCE Location!
Nearly three and a half years ago, a movement started with this community. We kicked this snowball down the mountain and it’s been gaining speed, size, and momentum ever since. …