Logan Gelbrich

Born in Santa Monica, Logan feels right at home coaching at DEUCE Gym. With a background in collegiate (University of San Diego) and professional (San Diego Padres) baseball, Logan is used to high performance, heavy workloads, and accountability. Luckily, Logan was blessed enough to work with world renowned strength and conditioning coaches, sports psychologists, and nutritionists during his career. It’s during this time that the seeds were sown for the belief system that led him to both the CrossFit Games and Strongman Nationals. These experiences guide his coaching today. Forever a “student of the game,” Logan is always looking to strengthen and question his understanding of humans. Today his work includes his best selling book, Going Right: A Logical Justification for Pursuing Your Dreams, and diverse offerings of education in leadership and group dynamics via the 'Hold the Standard' Summit, online education, and consultancy.

The Key Elements of Storytelling

You don’t need to be a creative for the skill of storytelling to matter. One might argue that our species survived because of our ability to share stories. This past

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Becoming a Person I Can’t Stand; an Apology

Yesterday I became the person I detest. Yes,  with great sadness, I must admit: I am now ultra-specific-coffee-order guy. There I was in a public coffee house and asked for

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Breath + Exposure Gear Has Arrived!

Ice bath and sauna fans, we’ve got some surprises for you! Yesterday we launched two Breath + Exposure Trucker Hats and a robe that we know you’ll be excited about. 

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Don’t Succumb to Your Stereotype

You’ve heard of live tweeting events. Well, this is a live blog. As I’m writing this, I’m aboard Spirit Airlines Flight 631 to Atlanta for a cohort meeting for our

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Two Gym Communities Harness Fire Together

You read that right. We are literally starting a fire publicly and watching it burn in a controlled environment and it’s all happening perfectly halfway between our two gyms. Who:

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