Logan Gelbrich

Born in Santa Monica, Logan feels right at home coaching at DEUCE Gym. With a background in collegiate (University of San Diego) and professional (San Diego Padres) baseball, Logan is used to high performance, heavy workloads, and accountability. Luckily, Logan was blessed enough to work with world renowned strength and conditioning coaches, sports psychologists, and nutritionists during his career. It’s during this time that the seeds were sown for the belief system that led him to both the CrossFit Games and Strongman Nationals. These experiences guide his coaching today. Forever a “student of the game,” Logan is always looking to strengthen and question his understanding of humans. Today his work includes his best selling book, Going Right: A Logical Justification for Pursuing Your Dreams, and diverse offerings of education in leadership and group dynamics via the 'Hold the Standard' Summit, online education, and consultancy.

When Will [I] Ever Learn?

I wrote a letter to myself about ten months ago. It was a reminder to myself about how I get lost in the day-to-day of my life and, conversely, how

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A ‘Total Human Effort Is Indifferent to Outcome

I once gave a talk where everyone cried. I cried, the hosts cried, the audience cried, and even the sound guy cried. At the time I was calling it the

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Finally, a DEUCE Investment Opportunity

I went back and forth for quite some time about sharing this publicly. At the end of the day, I couldn’t live with myself if I didn’t and someone could

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Happy 12th Birthday DEUCE Gym!

Today we celebrate our 12th birthday! Much like any twelve-year-old, we’re still growing, a little rough around the edges, and we definitely wish we were older and cooler. Looking back,

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Data Reveals the Real Reason People Quit Their Gym

There is one metric that stands over the rest when it comes to retention. The data is clear, people that show up to the gym don’t quit. Our technology partner,

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