Logan Gelbrich

Born in Santa Monica, Logan feels right at home coaching at DEUCE Gym. With a background in collegiate (University of San Diego) and professional (San Diego Padres) baseball, Logan is used to high performance, heavy workloads, and accountability. Luckily, Logan was blessed enough to work with world renowned strength and conditioning coaches, sports psychologists, and nutritionists during his career. It’s during this time that the seeds were sown for the belief system that led him to both the CrossFit Games and Strongman Nationals. These experiences guide his coaching today. Forever a “student of the game,” Logan is always looking to strengthen and question his understanding of humans. Today his work includes his best selling book, Going Right: A Logical Justification for Pursuing Your Dreams, and diverse offerings of education in leadership and group dynamics via the 'Hold the Standard' Summit, online education, and consultancy.

How to Mimic Your Fitness Role Model Correctly

Emulation is core to the human experience. From the beginning, babies mirror the expressions of their caregivers. Later in life we find men and women who are further along to

Read the Blog

The Best Rivers of Complaint Flow North

In the most perfect atmosphere, the rivers of complaint flow laterally and/or “up” stream. Let me explain. Group dynamics are complex and ripe for dysfunction. When complaints arise, for example,

Read the Blog
Featured Video Play Icon

DEUCE Capsule Set to Sell Out

This spring apparel capsule drop has deep roots. To understand it, I’ll need to tell you a quick story for my days in locker rooms around the country. Before I

Read the Blog

Training Volume: A Bias to Recent History

There’s that country song that goes, “I’m as good once as I ever was.” It’s about an old head who admits he’s not in his prime, but when it comes

Read the Blog

Shared Space and the Paradox of Being an Individual in the Collective

From a national perspective, the United States leans toward individuality as strongly as countries lean on the Individual-Collective Scale. Countries like China, for example, have much more ingrained collectivist orientation.

Read the Blog